Hoping to get ahead of potential digital disruption at Klöckner & Co. - one of the world's largest steel and metal distributors - CEO Gisbert Rühl set up both kloeckner.i (KCI), an internal transformation arm, and XOM Materials (XOM), an independent industry platform.
KCI and XOM sought to digitize the $350 billion materials supply and service chain, and promote greater price transparency and efficiency. However, the materials market traditionally resisted digitalization, making the process longer, harder, and more expensive than expected. As 2020 opened, Rühl and his teams wondered how they could dramatically increase uptake.
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